On Demand Sustainability is Essential

By Daniel Stouffer

Major forces have been at work in recent times and they have all come together to project a "perfect storm" of responsibility. We have all seen what excesses can do during the recent most severe economic downturn and we are likely to want to lead our collective lives in a different manner in the future. In addition, there's been a growing call for action when it comes to climate related issues and it is certain that we are all going to need to take responsibility for this action as well in future. Business around the world must now understand and engage in a process of on-demand sustainability, whether they like it or not.

It is no longer good enough to accept certain elements as just part of a process of doing business and that pollution and waste and a general inefficient approach can be written off as expenses on a broader balance sheet. To be able to survive in the new and highly competitive business world ahead, management must have a clear concept of on-demand sustainability and know that they need to act very quickly to counter the threats.

Consumer opinion is firmly against waste of any kind and is now very educated when it comes to the damage that has been caused to our environment and our climate in general by our overuse, our reliance on fossil fuels and excess energy production. This opinion will drive corporate boardrooms to fully understand the entire operation, to make sure that they are fit and trim and able to make any changes necessary as quickly as possible through clear on-demand sustainability.

How does an organization define its marketplace anymore as there are a number of significant new forces in play. carbon emissions have been judged as one of our greatest threats and unless we act we know that future generations will face major problems. As carbon itself is now being reclassified as a traded commodity it is something that each organization will have to understand, deal with and pay for as complex dynamics will enter the scenario.

An organization can not trade competitively unless it is fully aware of and able to control every element of its business and conserve as much as possible. This is at the core of on-demand sustainability. Resources such as water must be viewed as the most precious commodity that it is and it will be no longer acceptable to produce waste unless there is good reason for doing so.

Asset performance is part of the makeup of every organization. A full life cycle analysis should be composed, allowing the business to see whether each of its assets is really performing to its ultimate ability or not. An ability to do this and to combine findings into a global picture dictates whether the process of on-demand sustainability will work for an organization.

Reputational harm, legislative fines and/or a loss of market competitiveness face the organization that is not nimble and able to move very quickly in the future to keep up with changes. This process of on-demand sustainability ensures a complete education and a retooling of the business.

As full software and solutions exist with the specific goal of analyzing functionality of individual assets across the distributed enterprise, the implementation of these systems should be a top priority for corporate management if they hope to be competitive and in conformation. - 32387

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